A daily-refreshed account of every retailer in conversation, every site under marketing, and every dollar of leakage we're working to bring back inside the city limits.
From kickoff through Y1 renewal. Filled markers are complete; the gold marker is the active milestone.
Where Springfield stands today and what we're working to move by the end of Year 1.
Residents within Springfield's 10-min drive-time spend an estimated $43.2M each year on retail purchases made outside the city limits — primarily flowing toward Birmingham metro and Hoover.
Every retailer in conversation. Status reflects the most recent inbound or outbound contact. This is the part most firms hide; here, you see the work.
| Brand | Category | Status | Last touched | Owner |
|---|---|---|---|---|
| CfChick-fil-A | QSR | Landed · ground lease | May 15 | Keith |
| TsTractor Supply | Specialty | Negotiating | May 27 | Jay |
| AdAldi | Discount Grocer | Meeting | May 22 | Keith |
| T5Take 5 Oil Change | Service | Negotiating | May 25 | Jay |
| CrCrumbl Cookies | QSR · Dessert | Meeting | May 22 | Keith |
| MxMarshalls | Off-price Apparel | Responded | May 19 | Keith |
| TjTJ Maxx | Off-price Apparel | Contacted | May 17 | Jay |
| RoRoss Dress for Less | Off-price Apparel | Contacted | May 12 | Jay |
| F5Five Below | Discount Variety | Cold · queued 6/3 | — | Keith |
| AhAt Home | Big-box · Home | Cold · queued 6/10 | — | Keith |
| BuBurlington | Off-price Apparel | Responded · referred | Apr 28 | Keith |
| HlHobby Lobby | Specialty Retail | Dead · no DC nearby | Apr 22 | Jay |
Showing 12 of 32. Twenty additional retailers in active stages, including five queued for outreach the week of June 3.
The parcels we're actively marketing to retailers. Each site has a full SiteDeck profile with traffic counts, demographics within 1/3/5 mile rings, ownership, and zoning.
First retailer signed under TaxBase Advisors engagement. Projected annual sales tax contribution: $147K. Construction commences Q3 2026; opening Q1 2027.
Pre-booked schedule represented Springfield exclusively. Tractor Supply moved from cold to negotiating. Aldi requested follow-up site tour.
Council 6-1 approval. Removes the rezoning step that was killing fast-mover retailer interest in three of the priority sites. Site №02 now move-in-ready.
Identified $43.2M annual retail leakage. Top 50 underserved retailers ranked. Tapestry segmentation shared with Council.
Vestavia Hills approved a 23-acre commercial PUD on US-280 (PUD-2026-08). The development will include grocer-anchored mixed-use.
Aldi confirmed Southeast as a 2027 expansion priority during Q1 earnings call. Specific markets cited: Birmingham metro, Huntsville, Mobile.
Hoover Industrial Development Board issued an RFP soliciting development partners for a 32-acre commercial parcel on Highway 150.
Chick-fil-A 10-K disclosed 75 new restaurants planned 2026 → 2027, weighted to Southeast sub-50K-population markets.
Tractor Supply Q1 earnings: 80 new stores planned in 2026, weighted to mid-tier markets matching Springfield's profile.
The five plays we're driving in Q3 2026. Each will be revisited at the September briefing with status and learning.
LOI in legal review with Doug R. Target signing window: late July. Site №02 is the negotiated location.
Sarah K. confirmed appetite at RECon. Targeting July 17–19 visit window. Mayor briefing requested.
M-1 to C-2 amendment scheduled for July Planning Commission. Required for big-box anchor outreach.
Initial targets: Old Navy, Maurices, Cato, Dressbarn. Cold sequence begins July 6.
Targeting At Home, Big Lots, Burlington (post-referral). 87,000 sqft is the ceiling — subdivision considered as fallback.
Decks, recordings, and notes from every formal briefing. Available for council members, city staff, and authorized partners.
Direct contact, anytime. Response within one business day, 24 hours for anything material to a deal in motion.